Image

The Best New Japanese Sunscreens of 2024: Milk, Gel, Essence & More

Sunscreen is non-negotiable. But finding one that works with your skin, feels invisible, and actually stays put? That’s where Japanese beauty has the rest of the world beat. Every year, Japan’s SPF game gets lighter, smarter, and more intuitive and 2024 is no exception. This season, we’re seeing formulas that move with your skin (goodbye, patchy reapplication), hold up against sweat and humidity, and double as skincare with hydrating, brightening, and barrier-boosting ingredients. But with so many options, where do you even start? Let’s break it down.

The 4 Types of Japanese Sunscreen You Need to Know

Japan doesn’t do one-size-fits-all sunscreen. The key is knowing which formula suits your skin type and lifestyle best.

1. Milk Sunscreens – High-performance, long-wearing SPF that won’t budge.

2. Gel Sunscreens – Cooling, weightless, and perfect for oily skin.

3. Essence Sunscreens – Featherlight and packed with skincare benefits.

4. Other Sunscreens – Sticks, mists, and hybrid formulas for on-the-go protection.

If you’re on the hunt for your perfect SPF, let’s get into it.

1. Milk Sunscreens: High-Performance SPF That Stays Put

Best for: Long days outside, high humidity, and sweat-prone skin

Texture: Thin, fluid, and fast-absorbing

Milk sunscreens are built for endurance formulated to stay in place through sweat, heat, and movement. Think of them as invisible armor against UV rays, without the heavy feel.

Why You’ll Love It:

• Won’t break down in humidity, heat, or sweat

• Sinks into skin instantly—no stickiness, no pilling

• Works as a primer under makeup or worn alone

Many of this year’s launches use Smart-Fit Technology, meaning the formula actually adjusts to your skin’s movement so you don’t have to worry about uneven protection if you’re, you know, living your life.

2. Gel Sunscreens: The Breathable SPF Oily Skin Will Love

Best for: Combination to oily skin, hot climates, layering under makeup

Texture: Watery, cooling, and ultra-light

Hate the heavy, greasy feel of sunscreen? Same. That’s why gel sunscreens are a cult favorite in Japan they offer full protection without clogging pores or feeling like a layer of goop.

Why You’ll Love It:

• Absorbs in seconds, leaving no white cast

• Hydrates without making skin greasy

• Perfect for layering—won’t interfere with foundation or BB cream

The newest Japanese gel SPFs also feature stretch-fit formulas, which means they won’t slide off mid-day (yes, even in high humidity).

3. Essence Sunscreens: Skincare First, Sunscreen Second

Best for: Dry, sensitive skin & anyone who loves a skincare-SPF hybrid

Texture: Lightweight, serum-like, and hydrating

If you love a “skincare first” approach, an essence sunscreen is for you. These are more than just UV protection—they’re hydration, brightening, and barrier repair packed into a silky-smooth formula.

Why You’ll Love It:

• Hydrates, plumps, and protects—no extra layering needed

• Feels weightless, like a serum

• Works beautifully under makeup

If you’re on the lookout for a Japanese sunscreen with niacinamide to help fade dark spots and even out skin tone, essence formulas are the ultimate two-in-one solution.

4. Other Sunscreens: Mists, Sticks & Beyond

Best for: Easy touch-ups, travel, and SPF reapplication over makeup

Texture: sprays, sticks, and tone-up creams

Not all sunscreens come in a tube. SPF mists, sticks, and hybrid formulas are becoming the go-to choice for quick reapplication (because yes, you actually do need to reapply).

Why You’ll Love It:

• SPF mists refresh skin without messing up makeup

• Stick sunscreens make reapplication effortless—no mess, no fuss

• Tone-up SPFs double as skin enhancers, blurring pores while protecting

If you always forget to reapply sunscreen, a stick or mist sunscreen might be your best bet—zero excuses, just swipe or spritz and go.

So, Which One Should You Use?

The best sunscreen is the one you’ll actually wear. Here’s how to pick:

• Need something sweatproof and long-wearing? Go for a Milk Sunscreen.

• Want something ultra-light for oily skin? A Gel Sunscreen is perfect.

• Prefer skincare benefits in your SPF? An Essence Sunscreen is the way to go.

• On the move all day? Try a stick or mist sunscreen for quick touch-ups.

2024’s Japanese sunscreens are proving once again that you don’t have to choose between protection and comfort—you can (and should) have both. Which sunscreen are you most excited to try? Let us know in the comments.